Digital Marketing Course Syllabus details and Digital Marketing Course Fee information are shared in the below posts.
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Instructor-Led Digital Marketing Course Summary
Course Fee: 25,000
INR
Mode of Class:
Classroom and Online Session
Online Session: You may update your time availability by chatting via Whatsapp with me join the
meeting on a regular class.
Duration: 2
Months (With Practical) and 40 minutes to 1 hour a day.
What's app Group: Get access to the group of 150 Plus Industry Relevant Professional?
Support: Any time whats app and Meet Support for real-time projects and clearing challenges.
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Related article: SEO Course in Chennai
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Download Digital Marketing course Syllabus in PDF
Digital marketing Training and Certification Course Syllabus
Introduction to Digital Marketing
- What is digital marketing?
- Significance of digital marketing in current trends
- Difference between the Traditional Marketing and Digital Marketing
- The secret behind driving targeted traffic
- Generating business leads
- Measuring business conversion
Keyword Research
Keyword research for content marketing
Types of keywords- Single-word keyword
- Two Word Keyword
- Three Word Keyword
- Long Tail Keyword
- LSI keywords Tools used for keyword research
- Ubersuggest
- Keyword Tool
- SEMrush
- Google auto-suggest feature
- LSI graph
- Soovle
- Jaaxy
- Google Search Console
- Ahrefs Keywords Explorer
- SECockpit
- Google Keyword Planner
- Moz Keyword Explorer
- Keywords Everywhere
- Keyword Snatcher
- Google Trends
- KWFinder
- Suggestion Keyword Finder
- Serpstat
- Keyword Shitter
- AdWord & SEO Keyword Permutation Generator
Keyword research for Search Engine Marketing
- Types of keywords
- Broad match keyword
- Exact match keywords
- Negative keywords
- Phrase match keywords
- Keyword competition levels
- High, Medium and low competition keywords Selecting the right keyword
- Low competition keywords
- Keywords with the decent monthly search volume Understanding Keyword Trends
- Google trends
- Facebook Trends
- YouTube Trending topics
- Trending Twitter tags
Search Engine Optimization (SEO)
- Internet Basics
- HTML Basics
- Website Content Planning
- Hosting Selection Requirements
- What is Local and Global SEO?
- Black and White hat SEO and its difference
- Search Engine
- What is a Search Engine?
- Understanding SERP (Search Engine Results Page)
- What is a snippet and rich snippet?
- Understanding Rich Data Types of Search Engines
- Search Engine Submission Process
- Crawling
- Indexing Understanding Search (Google) Operators
- Keyword Research Process
- Google Trends
- Selecting keywords for website
- Studying keyword demand
- Tools used for SEO keyword research
- Understanding Long Tail Keyword
Split and Sprinkle technique
On-Page Search Engine Optimization(SEO)
- Content Curation and Optimization
- Components of Quality Content
- Designing Good Content
- Length of the Content
- Keyword Decoration
- Keyword Density
- <Head> Tag Optimization
- Meta Title Optimization
- Meta Content Optimization
- Meta Description
- URL Optimization
- Image Optimization
- Content Readability
- Header Tag Optimization
- H1 Tag Optimization
- H2 Tag Optimization
- H3 Tag Optimization
- H4 Tag Optimization
- H5 Tag Optimization
- H6 Tag Optimization
- Understanding Schema.org requirements
- Introduction to Microdata and Structured Data
- HTML validation using W3C validation
- Understanding and Implementing Rich Cards
Responsive Website Design
- Mobile-Friendly Responsive Design
- Using Google Mobile-Friendly Test Tool
- Troubleshooting mobile-friendly website issues
- Off-Page Optimization
- Off-Optimization Techniques
Social Media Engagement
Backlink Building Techniques
- Social Bookmarking Sites
- Forum Submission
- Free directory submission list
- Article Submission
- Web 2.0 Properties
- Question and Answer sites
- Video Submission
- Image Submission
- Infographics Submission
- Document Sharing
- PDF Submission
- PPT Submission
- Blog Commenting
- Email Outreach Program
Search Engine Algorithms
- What is Search Engine Algorithms?
- Google Algorithms
- Recovering from Search Engine Penalty
Local Business Listing
- Google local business listing
- Bing business listing
- Understanding and implementing H card
- Generating H Card
- Optimizing Google local business listing
- Understanding NAP:
- Name
- Address
- Phone Number
- Webmaster Tools
Google Search Console
Bing/YahooWeb Analytics Tools
- Google Analytics
- Bing Analytics
- Competitive Analysis
- How to perform SEO analysis for a website (SWOT Analysis)
- Tools used for SEO analysis
- How to perform competitive analysis
- Tools used for competitive analysis
Tools Glossary
Google SEO Tools
- Google Trends
- Pagespeed Insights Tool
- Google Mobile-Friendly Tester Tools
- Structured Data Tester Tool Ubersuggest.io
- LSI Graph
- SEOPressor Title Generators
- SEMrush Competitive analysis Tool
- Ahrefs
Search Engine Marketing (SEM)
Overview
- Introduction
- What is a Search Engine?
- What is Search Engine Marketing
- What is Pay Per Click (PPC) means?
- Basis of PPC
- What is Google AdWords?
- Adwords Auction Insights
- How Adwords Auction Works?
- Ad Rank
- Ad Quality Score
- Landing Page
- Daily Budget
- Total Budget
- Bid
- Automatic Bidding
- Manual Bidding
Bidding Strategies
- CPC [Cost Per Click]
- eCPC [Enhanced Cost per Click]
- CPM [Cost per Thousand Impression]
- CPV [Cost per View]
- CPA [Cost per Action or Cost per Acquisition]
- CPI [Cost Per Installation]
- Target CPA [Cost per Action]
- Target ROAS [Return on Ad Spend]
- Maximize clicks
- Maximize conversions
- Target search page location
- Target outranking share PPC Keyword Research
Effective PPC keyword
- Relevant
- Exhaustive
- Expansive
- Broad match keyword
- Negative Keyword
- Exact match keyword type
- Phrase match type
- Low
- Medium
- High
- Campaign Insights
- Overview
- Clicks
- Impressions
- Average CPC
- Cost
- Conversion Rate
- Conversion Value
- Search Impression Share
- Average Position
- Keywords
- Cost
- Clicks
- CTR (Click Through Rate)
- Searches
- Search Terms
- Words
- Impressions
- Clicks
- Conversions
- Cost
- Mobile Phones
- Tablets
- Computers
- Campaigns
- Campaign Types
- Search Network
- Display Network
- Shopping Ads
- Video ads
- Universal App
- Search Network
- Sales
- Leads
- Website Traffic
- Display Network
- Sales
- Leads
- Website traffic
- Product and brand consideration
- Brand awareness and reach
Shopping Ads
Introduction to Google Merchant Center- Creating an account
- Linking Google Adwords with Merchant Center
- Creating List (Feed)
- Creating Shopping Ads
Video Ads
- Product and Brand Consideration
- Brand Awareness and Reach
Universal App
- Android
- iOS Ad Schedule
- Start and end dates
- Ad Extensions
- Sitelink extensions
- Callout extensions
- Call extensions
- App extensions
- Structured snippet extensions
- Review extensions
- Message extensions
- Promotion extensions
- Price extensions
- Ad rotation
- Location options
- Targeted locations
- Excluded locations
- Landing Pages
- Landing Page Optimization
- Google Adwords Keyword Planner Tool
- Search for new keywords using a phrase, website or category
- Targeting
- Location
- Languages
- Google Search Partners
- Filters
- Keyword
- Broad Match
- Related
- Hide Keywords
- Include Keywords Search Volume and Data Trend
- Search volume using keywords
- Uploading a file
- Targeting
- Date Range Multiply keywords
- Search volume using keywords
- Uploading a file
- Targeting
- Ad Preview and Diagnosis
- Preview Ads on SERP
Social Media Optimisation (SMO)
Social Media Overview- What is Social Media?
- How social media platform works?
- Impact of Social Media on business growth
- Choosing the right social media platform based on your target customers
- Social Media Platforms Best Practices
- What is Social Media Optimization?
- What is Social Media Marketing?
- Creating a Facebook Account
- Updating profile information
- What is the cover photo?
- Importance of uploading a profile picture and cover photo
- Configuring Visibility settings (Private, Public, and only me)
- Updating Bio Profile to increase the personal reputation
- Creating a Facebook Page
- Company, Organization, or institution page
- Brand or Product page
- Artist, Band, or Public Figure page
- Entertainment page
- Cause or Community page
- Creating a username for Facebook page
- Uploading Logo and Cover photo and their impact
- Configuring CTA (Call to Action Button)
- Increasing Likes, Shares, and Comments
Understanding Facebook Metrics
- Followers
- Likes
- Reach
- Page Views
- Page Previews
- Actions on Page
- Posts
- Events
- Videos
- People
- Messages
- Orders Twitter Optimization
- Creating Twitter Account
- Uploading profile and cover photo
- Completing profile information
- Creating twitter username
- Creating personal and business page
- Understanding #tags (Hashtags)
- Posting on Twitter
- Understanding Twitter Trends
- Embed Tweet
- Moments
- Notifications
- Tweet
- Re-Tweet
- Follower
- Following
- Likes
- Lists
- Moments
- Replies
- Media
- Pinned Tweet
- Audiences
- Events
Optimization OVerview
- Creating Linkedin Account
- Updating LinkedIn profile
- Completeness
- Create Your Vanity URL
- Get Written Recommendations
- Add Skills And Get Endorsements
- Rearrange Your Profile
- SEO for your profile
- Incorporating brand image in profile background
- Building Network
- Using Linkedin as CRM Tool
- Add media to your profile Youtube Optimization
- Creating Youtube Account
- Understanding Youtube Interface
- Uploading Video
- Notifications
- Find your way around YouTube
- Subscribe to channels
- Build playlists of videos you like
- Trending on YouTube
- YouTube feature experiments and rollouts
- Update the YouTube app
- YouTube Kids
- YouTube Android app requirements and availability
- Upload videos
- Edit videos and settings
- Community & comments
- Translation tools
- Manage channels
- Analyze and optimize your channel
- Live streaming guide
- YouTube Contributors
- YouTube Studio Beta
- Your account on YouTube
- YouTube Red & purchases
- YouTube Partner Program
- YouTube Nonprofit Program
- Legal, safety, and copyright
- Advertising on YouTube
- Manage account settings
- Manage your account & channels
- Troubleshoot account issues
- YouTube Red
- Movies and TV shows
- Pay-per-view live events
- Paid channels
- Introduction to the YouTube Partner Program
- Configure your Content Manager
- Monetize your content
- Deliver content
- Manage your rights
- Get paid
- Fix problems
- YouTube Nonprofit Program overview
- Enroll in the YouTube for Nonprofits Program
- Raise money as a nonprofit on YouTube
- Get help as a YouTube Nonprofit Creator
- Legal, safety, and copyright
- Policies, safety, and reporting
- Copyright and rights management
- Video advertising with AdWords
- Ad policies
- YouTube TV
- YouTube Gaming
- YouTube Music
- YouTube Kids
- Creator Academy
- YouTube for Artists
- Creating Youtube Channel Creator Studio
- Connections
A guide to Pinterest
Log in
- What is Pinterest?
- What are Pins?
- The Save button
- Send Pins to other people
- Boards
- Board sections
- Secret boards
- Home feed
- Following
Log in
- Login trouble
- Connect to other apps with Pinterest
- Log out of Pinterest
- Reset your password
- The trouble with Pinterest emails
- Reactivate or deactivate an account
- If someone else signed up with your email
- If someone tries to reactivate your account
- Account security and hacked accounts
- Limits and blocks
- Protecting your account
- Safe mode
- Two-factor authentication
- Edit your profile
- Edit your settings
- Notifications
- Why did Pinterest fix a broken link for me?
- Personalization and data
- Android permissions
- Brand surveys
- Edit your account privacy
- Personalized ads on Pinterest
- Pinterest and P3P
- Some revisions to our terms of service and privacy policy
- Third-party analytics or advertising providers Pinterest uses or allows
- What's shared with sellers?
- Law enforcement guidelines
- Transparency Report
- Transparency report archives
- Boards
- All about boards
- Add, edit or delete a board
- Pins
- Add, edit or delete a comment
- Add, edit or delete a Pin
- All about Pins
- All about the Pinterest browser button
- Circles on Pins
- Hashtags on Pinterest
- Keep track of Pins you tried
- Pinterest Lens
- Video Pins
- What are Promoted Pins?
- Search and home feed
- Detecting objects and QR codes with Lens
- Discovering ideas on Pinterest
- Filters for recipe search
- Finding things on Pinterest
- Following and unfollowing
- Opt-out of Picked for you Pins
- Scan Pincodes with Pinterest Lens
- Search with a skin tone range
- People and sharing
- Send Pins and messages
- Share Pins and boards on Facebook or Twitter
- Shopping on Pinterest
Social Media Marketing (SMM)
Get started with Facebook: Beginner- Introduction to Facebook Pages
- Creating a Facebook Page
- Connect and Engage With Your Audience Using Facebook Live
- Immersive Storytelling With Facebook 360
- Messenger: Connect and Communicate With Customers
- Introduction to Instagram
- Building Your Mobile Presence With Instagram Business Tools
- SMB Fast Track
- Guide Strategy With the Future of Business Survey
- Brand Safety Across the Facebook Family of Apps and Services
- Facebook and Instagram
- Targeting: Core Audiences
- Campaign Structure
- Promote Your Business From Your Facebook Page
- Ad Auction and Delivery Overview
- Extend Your Campaign’s Reach with Audience Network
- Ads Manager
- Ad Policies for Content, Creative, and Targeting
- Enhance Your Direct Response Campaigns with Audience Network
- Create Facebook Ads
- Creating Facebook ads
- Campaign Name
- Single Ad Sets and Multiple Ad Sets
- Ad set Name
- Custom Audiences
- Exclude and Include
- Location targeting
- Age
- Gender
- Languages
- Detailed Targeting
- Connections
- Placement Targeting
- Automatic Placement
- Edit Placement
- Device Types
- Mobile Only
- Desktop Only
- Feeds
- Instant Articles
- In-stream Videos
- Right Column
- Suggested Videos
- Feed
- Shares
- Audience Network
- Native, Banner and Interstitial
- In-stream Videos
- Rewarded Videos
- Messenger
- Home
- Sponsored Messages
- Budget and Schedule
- Budget
- Daily Budget
- Lifetime budget
- Schedule
- Set start and end date
- Delivery types
- Standard
- Accelerated
- Bid Strategy
- Carousel
- Single Image
- Single Video
- Slideshow
- Awareness
- Brand Awareness
- Reach
- Considerations
- Traffic
- Engagement
- App Installs
- Videos Views
- Lead Generation
- Messages
- Conversion
- Conversions
- Catalog Sales
- Store visits
Twitter Marketing
- Twitter Ad Types
- Awareness campaigns
- Followers campaigns
- Promoted Video Views
- Website Clicks or Conversions
- Tweet Engagements
- App installs and re engagements
- Creating Twitter Ads
- Naming your campaign
- Choosing Funding Source (Credit/debit card)
- Daily and Total Budget
- Pacing
- Standard
- Accelerated
- Ad schedule
- Choose your creatives
- Audience
- Demographics
- Gender
- Age
- Location, Device and Platform
- Country
- State
- Region
- Metro Area
- Postal Code
- Platform or device
- Bid Type
- Automatic Bid
- Target cost
- Optimization Preference
- Maximum Reach
- Reach with Engagement
- Ad Group
- Twitter Analytics
Linkedin Marketing
- Understanding Network
- Understanding Connections
- My Network
- Job Postings
- Writing an article, photo, video or idea
- Uploading a profile photo
- Understanding Trending in Linkedin
- Linkedin Group
- Creating Company Pages
- Understanding Sponsored Content
- Sponsored Content
- Sponsored InMail
- Text Ads
- Dynamic Ads
- Programmatic Display Ads
- Conversion Tracking
- Contact Targeting
- Lead Generation
- Lead Gen Forms
- Website Demographics
- Website Retargeting
- Account-Based Marketing
- Audience Network
Get started
- All about Pinterest for Business
- Set up your business profile
- Business best practice
- Common business questions
- Promoted Pins
- Creating and editing Promoted Pins
- 3rd Party Click Tracking
- About the ad review process
- Ads reporting
- Billing and payment
- Bulk editor
- Campaign structure
- Fix a Promoted Pins problem
- Pinterest tag
- Promote App Install Pins
- Promoted Pin Tips
- Promoted Video with Autoplay
- Targeting
Pins and your site
- Website widgets
- About the Pinterest Crawler
- Blocked links and websites
- Build a Save button for your site
- Enable Rich Pins for your site
- Hashtags on your Pins
- Pincodes for your business
- Prevent saves to Pinterest from your site
- Shop the Look: Product tagging
- Showcase
- Buyable Pins
- About the Buyable Pin review process
- Selling on Pinterest
- Analytics
- Pinterest Analytics
- Activity from your website
- Confirm your website
- People you reach
- Pin stats
- Pinterest Analytics trouble
- Profile analytics
Email Marketing and Getting Started with Email
- What is email?
- How to create an email account?
- What is email marketing?
- How email marketing works?
- What is spamming in email marketing?
- Requirements for Email marketing
- Email database
- Email templates
- An email client
- How to Create an Email Database?
- Buying email database
- Building targeted list using email subscription box
- Scraping email addresses from online resources using plugins like email collector email hunter and so on.
- Organizing an event or exhibition and collecting users database.
- Creating text template
- Creating HTML template
- Creating an image template
- Introduction to mail chimp
- Creating and mail chimp account
- Adding or importing contacts
- Creating email HTML templates
- Creating an email campaign
- Creating and an subscription confirmation email
- Avoid spamming
- Respect People's choice for subscription
- Whitelisting email address
- Tracking open email
- Tracking Sent Email
- Tracking the click on the link
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